I wrote the title to this and then started making a list. It immediately became clear that they have a LOT in common. For starters, there are the parallels of their roles and functions—skyscraper/corporate site, office or shop/business site, house/personal blog or portfolio.
They both require planning. A building begins with Continue reading
As small business owners it only stands to reason that we want our business to be as perfect as possible. The logo and branding should all look professional and serve as an authentic representation of our products, services and our individual spin. All of the marketing—website, emails, Continue reading
The other day my search for a better contact form for mobile websites led me to one that is an object lesson in how one person’s ideal solution can be another’s overwhelm. What started out to be a simple contact form turned out to have a ‘laundry list’ of added features: along with the more standard option of Continue reading
What viewing platform(s) will your site be viewed on most frequently? It used to be mostly a Mac vs PC or Internet Explorer vs Firefox sort of question (not to mention the issue of which versions!) but mobile has become increasingly important in the world of internet browsing. While this is a part of knowing about your target audience, it is also Continue reading
The Web Clarity series is for you if you have or will have a small business or health practice and you are having trouble getting started or un-stuck with your website or online marketing.
Maybe you have tried doing it all yourself, or perhaps you decided to let your nephew or brother-in-law take care of it for you. How has that worked out? Continue reading
The other night one of the networking groups I attend turned out to be unusually intimate and we had an opportunity to have a very good discussion about networking groups, how they differ, and networking in general.
Networking is considered to be one of the most essential ways to generate new business. In spite of this I often hear people say they don’t like to Continue reading
(and why Local = Social now)
If you have a business with a local consumer base you are probably already concerned with local search—and if you’re not, then you should be! Up until the last few months Google Places business pages were one of the “must haves” for local search. Then Google started to quietly Continue reading
This week a client presented me with an object lesson in why it is important to keep your WordPress website updated.
Her site was built over three years ago. Up until last week it had a single post in her blog page announcing the new website, never a good sign. Since being built it has only been updated 2-3 times, and the last time well over six months ago. Continue reading
My business is at a point where I am appreciating how each client teaches me something new, or reminds me of something I had pushed to the back of my brain.
In the last few weeks two of my clients reminded me how important it is that we like what we do. After all, the point of having our own business is Continue reading
…and so it is that many months later I return to the blog, totally guilty of not practicing what I preach! Since the last post I have learned so many things about running a business that they never tell you. A business coach quote worth repeating: “Starting a business is like going for an advanced degree in self improvement.” Amen. Continue reading