Tag Archives: call to action

What is a squeeze page? (and does this matter?)

When you go to a website and are greeted by a page with the sole purpose of making an offer of some sort, that is what is called a squeeze page. There are two types— “hard” and “soft.” With a hard squeeze page the only way past it is to give your information. These are generally reserved for signups for events or classes. The soft squeeze may be a popup or a whole page. It asks relevant questions to get the visitor’s attention and then gives them a choice of either signing up or bypassing it.

Many marketers are resistant to using a squeeze page, thinking they are sleazy or too “sales-y” but the bottom line is that they work. One of the most important assets to your business is your list.

In an earlier Tip I wrote about the value of having a “freebie” to offer to website visitors. This is your appetizer, an “ethical bribe,” if you will, to offer in exchange for their contact information. The purpose of this is to build the list. You are trying to start a relationship with people who have given their permission because they would like to hear what you have to say and learn more about what you can do for them. This all goes back to the “know, like and trust” factor that can turn prospects into fans. The squeeze page helps to tie this all together, increasing the likelihood of someone giving you a chance.

To your business success!

Lights! Camera! Action!

When visitors come to your site what do you want them to do? Do you simply want to present information or would you like them to be able to sign up for things? Or perhaps purchase something, leave comments, watch an instructional video…? Planning things like this in advance saves on costly changes later.

One of the most common mistakes that website owners make is to not place a clear “call to action” on their home page. Simply having contact information like your phone number and email present is not enough. A button instructing visitors to “Sign Up Here” or “Schedule an Appointment” helps to increase the likelihood of them taking the desired action. The bigger and bolder, the more likely it is that it will demand enough attention to get results. Sadly, this is a case where “ugly sells” is likely to be true.

Also take a look at where your call to action is placed on your site. It could be in a different location on your home page, but it should be on every page, and above the “fold” so that site visitors don’t have to scroll down to be able to see it.

To Your Business Success!