Business marketing is the only way to guarantee business growth, which is why all businesses must set aside marketing budgets every year. Unfortunately, you may have limited resources and a small marketing budget if you are starting but here are eight top marketing strategies to consider for your business.
That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.
It is human nature to prefer to do business with those Continue reading
Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that Continue reading
I had a big “ah ha” about this and realized I should share it. This is an example of something I’ve known about and used as the big “why” for some recommendations I make to clients—except I haven’t been sharing this particular “why” piece. This is all about marketing, a big “turn off” to some, but if you are in business Continue reading
The Best of Intentions…
Do you follow up with the people you meet? This is where it generally starts to break down—and where differing thoughts about proper follow-up etiquette shows up. I have heard it pointed out that if you are not following up on these leads, it begs the question “Why are you networking?” I know I have been on both ends of this. People I have met who I have told “Please Continue reading
One of the reasons I offer business coaching as part of my services is that I have observed a lot of small business owners are missing some of the basics. In addition, when new developments like social media are added to the mix, it is easy to lose sight of those basics even when Continue reading
When you think about Twitter, do you throw up your hands in overwhelm? Most business owners I speak with tend to echo this, saying that they just don’t understand it, discounting it as fluff. I felt the same way until I attended a presentation by Laura Fitton ‘@pistachio’ at Webvisions in Portland, Oregon in 2012. Her “Whither Twitter” talk Continue reading