Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.
Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more professional and more likely to prefer Linked In. What about Google+ or Pinterest? If they are up on the latest trends and conveniences they might be more likely to be on Twitter—unless your crowd refuses to get a SmartPhone.
The point is, especially if you are short on time and resources, rather than stressing about getting your business page up on Facebook because everyone else is doing it, first take a long look at whether that is where your people are. It is possible that local networking groups or specific industry-oriented forums might provide a more direct point of contact. Consider doing a survey of your current favorite clients. Wouldn’t it be great to have more just like them?
Start with one social networking site and get that one figured out so that you are comfortable with it as a part of your routine. Then pick a second one and work your way through your list of priorities one at a time. Remember that the objective is to interact with your tribe on a regular basis. If you are too busy to do this you should reconsider your strategy.
To your business success!