When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing headers are the first step—but what does your header say?— and is the rest of the content written in a way that makes your new visitor want to “turn the page?”
A technique that can be successful with businesses that rely on relationships is to employ storytelling. This is particularly true of service-based businesses. What pain are they trying to solve? What do you have in common? Why are you in this business? Why and how can you help them? And what does opting in with you look and feel like?
If you can capture their interest in those first few seconds long enough to begin to read, there are those who will read a well-crafted website through to the end of the story. Those that stay with it to the end are highly likely to become your clients if your website has done it’s job of assisting with getting them to know, like and trust you.
To your business success!
What makes you think about a business and and how you think about it more completely, reading it’s name or seeing it’s logo? People are very visual creatures, and pictures speak louder than words. Thus, the more memorable and authentically Your Business it is, the more likely the logo is to be effective and supportive of getting your business to stick in people’s minds.
Descriptively there are three kinds of logos:
Wordmark – the name of the business spelled out. These tend to be rectangular in shape.
Shapemark – a graphic design, icon or initials, with or without meaning.
Combination – a graphic mark accompanying the name or initials of the business.
Here are a few thoughts about logos—strategy, design and the designer.
Square-shaped logos, or those with a strong design element that fits well in a square are more versatile when placed in a layout. You have a ready-made candidate for a favicon (the little graphic up next to the URL).
A logo that is just typed out from a word processors not going to be a good representative of your business. The subconscious message it sends is that you are not a professional. Some of the decorative fonts often chosen for this have become cliche in design circles. Please, just say “no.”
Always make sure that the files for your logo include the original layered file and/or, at the very least, a file that is formatted to be vector, resizable for different applications. Without at least one of these you will probably have extra challenges and expenses later when you want to add to or change your marketing.
Make sure your logo looks good in both color and black & white. Sometimes adjustments need to be made for the black & white version to be most effective. Don’t depend on just printing it out as-is when a few tweaks could make it “pop.”
A good logo is readable and effective at 1”, 3” and 5”, if not larger still. If it is designed large and not checked for being reduced for a business card (or smaller) small details could disappear.
If you decide you want to hire someone to design your logo, don’t insult them by offering to pay $25. You might be able to pay this to recreate a design in a scalable format, but expect to pay a minimum of $200. Yes, there are places online where you can hire someone in the Phillipines to do it for this much. A good memorable logo can take many concepts and sketches to become worthy of showing to a client. Considering this logo may symbolize your business for it’s lifetime, that is a small price to pay. Graphic designers go through extensive training and have bills to pay too!
To your business success!