Know, Like and Trust

That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.

It is human nature to prefer to do business with those Continue reading

Will the Real WordPress please stand up? WordPress explained

There are two different sides to WordPress, so it is understandable when people are confused. Before sorting this out, allow me to explain what WordPress is.

There are many different content management systems (CMS) available for websites, one of which is WordPress. It is the most popular type of website in the world, and at the time of this writing the ones hosted on wordpress.com alone number 62,602,685, Continue reading

Tell Me a Story…

When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing Continue reading