An integral part of your site is the so-called Where-to-Buy or dealer locator page, which offers your customers some options on where they can find your products.
When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.
There are several problems with this approach. Websites are valuable tools, and your best return on investment is Continue reading