— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.
This may seem elementary, but it is surprising how common it is to find business owners who haven’t fully considered this. With websites viewers are often expected to jump through a series of hoops that may not work for them. An easy example is if a website has small grey type on a white background it would probably be a bad fit for a business targeting the elderly. Or if teens are your target market your website would be wasted on them if it were a webpage completely filled with paragraphs of text. There are many factors to consider, and it all starts with knowing your tribe!
A business coach I know suggests that in addition to demographics we ask questions like
⁃ What would be in the bottom of their purse?
⁃ What apps are on their SmartPhone?
Once you are clear about your target market you will find that your marketing is easier and more cost effective.
Now take a look at your website and ask yourself if it’s message and content is in tune with your target market and their needs.
To Your Business Success!