You’re on Candid Camera! Why you? What makes your company stand out from the competition. How are you going to present this difference to site visitors who may not be familiar to you? They need to get the message that your company is the one to meet their needs. Part of this job is done through Continue reading
When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing Continue reading
Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.
Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more Continue reading
— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.
This may seem elementary, but it is surprising how common it is Continue reading