That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.
It is human nature to prefer to do business with those Continue reading
When you go to a website and are greeted by a page with the sole purpose of making an offer of some sort, that is what is called a squeeze page. There are two types— “hard” and “soft.” With a hard squeeze page the only way past it is to give your information. These are generally reserved Continue reading
When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.
There are several problems with this approach. Websites are valuable tools, and your best return on investment is Continue reading
There are two different sides to WordPress, so it is understandable when people are confused. Before sorting this out, allow me to explain what WordPress is.
There are many different content management systems (CMS) available for websites, one of which is WordPress. It is the most popular type of website in the world, and at the time of this writing the ones hosted on wordpress.com alone number 62,602,685, Continue reading
When the names are used interchangeably, there is bound to be confusion. They can look the same, but under the skin they are very different. The majority of small businesses don’t need an app, but should consider a mobile-friendly website to be an essential.
⁃ Apps can’t be seen by search engines, although some Continue reading
You hear a lot of buzz words when people talk about mobile. Responsive, mobile apps… there is a lot of confusion, and it is unfortunate that this leads to a lot of businesses ending up with something that won’t meet their needs.
One thing that all of these options have in common is Continue reading
What to do about your domain TLD (short for top level domain) suffix.
I am often asked what kind of domain to get, and if it is important to purchase all of the available options for your chosen domain name or URL. There is often the feeling that it is important to have a spread to Continue reading
You’re on Candid Camera! Why you? What makes your company stand out from the competition. How are you going to present this difference to site visitors who may not be familiar to you? They need to get the message that your company is the one to meet their needs. Part of this job is done through Continue reading
When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing Continue reading
Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that Continue reading