An integral part of your site is the so-called Where-to-Buy or dealer locator page, which offers your customers some options on where they can find your products.
Author Archives: Marsha
How to Successfully Market Your Business
Business marketing is the only way to guarantee business growth, which is why all businesses must set aside marketing budgets every year. Unfortunately, you may have limited resources and a small marketing budget if you are starting but here are eight top marketing strategies to consider for your business.
Know, Like and Trust
That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.
It is human nature to prefer to do business with those Continue reading
What is a squeeze page? (and does this matter?)
When you go to a website and are greeted by a page with the sole purpose of making an offer of some sort, that is what is called a squeeze page. There are two types— “hard” and “soft.” With a hard squeeze page the only way past it is to give your information. These are generally reserved Continue reading
Your Website “To-Do” List
When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.
There are several problems with this approach. Websites are valuable tools, and your best return on investment is Continue reading
Will the Real WordPress please stand up? WordPress explained
There are two different sides to WordPress, so it is understandable when people are confused. Before sorting this out, allow me to explain what WordPress is.
There are many different content management systems (CMS) available for websites, one of which is WordPress. It is the most popular type of website in the world, and at the time of this writing the ones hosted on wordpress.com alone number 62,602,685, Continue reading
Mobile Apps and Websites—Two Different Birds!
When the names are used interchangeably, there is bound to be confusion. They can look the same, but under the skin they are very different. The majority of small businesses don’t need an app, but should consider a mobile-friendly website to be an essential.
⁃ Apps can’t be seen by search engines, although some Continue reading
Why go mobile? and what does mobile mean?
You hear a lot of buzz words when people talk about mobile. Responsive, mobile apps… there is a lot of confusion, and it is unfortunate that this leads to a lot of businesses ending up with something that won’t meet their needs.
One thing that all of these options have in common is Continue reading
.com, .net, .biz, .mobi…
What to do about your domain TLD (short for top level domain) suffix.
I am often asked what kind of domain to get, and if it is important to purchase all of the available options for your chosen domain name or URL. There is often the feeling that it is important to have a spread to Continue reading
The Truth about ‘About’
You’re on Candid Camera! Why you? What makes your company stand out from the competition. How are you going to present this difference to site visitors who may not be familiar to you? They need to get the message that your company is the one to meet their needs. Part of this job is done through Continue reading