Why Twitter?

When you think about Twitter, do you throw up your hands in overwhelm? Most business owners I speak with tend to echo this, saying that they just don’t understand it, discounting it as fluff. I felt the same way until I attended a presentation by Laura Fitton ‘@pistachio’ at Webvisions in Portland, Oregon in 2012. Her “Whither Twitter” talk Continue reading

Are You Ready?

—or are you getting ready to be ready?

As small business owners it only stands to reason that we want our business to be as perfect as possible. The logo and branding should all look professional and serve as an authentic representation of our products, services and our individual spin. All of the marketing—website, emails, Continue reading

Planning for Mobile

What viewing platform(s) will your site be viewed on most frequently? It used to be mostly a Mac vs PC or Internet Explorer vs Firefox sort of question (not to mention the issue of which versions!) but mobile has become increasingly important in the world of internet browsing. While this is a part of knowing about your target audience, it is also Continue reading