Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that Continue reading
Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.
Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more Continue reading
— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.
This may seem elementary, but it is surprising how common it is Continue reading
When visitors come to your site what do you want them to do? Do you simply want to present information or would you like them to be able to sign up for things? Or perhaps purchase something, leave comments, watch an instructional video…? Planning things like this in advance saves on costly changes later.
One of the most common mistakes Continue reading
What makes you think about a business and how you think about it more completely, reading it’s name or seeing it’s logo? People are very visual creatures, and pictures speak louder than words. Thus, the more memorable and authentically Your Business it is, the more likely the logo is to be effective and supportive of getting your business Continue reading
I had a big “ah ha” about this and realized I should share it. This is an example of something I’ve known about and used as the big “why” for some recommendations I make to clients—except I haven’t been sharing this particular “why” piece. This is all about marketing, a big “turn off” to some, but if you are in business Continue reading
Have you ever signed up for something online and then immediately received a follow-up email? Welcome to the world of autoresponders. They enrich the user experience by making the web more interactive and, in the case of a small business, they help to reassure those who opt in for your products or services that there’s someone Continue reading
One of my clients is a prolific blogger and often shares posts with groups she belongs to. She told me that when she does this she usually gives them the shortlink for her post to make the link easier to type out. Having said this, she then asked me if a shortlink or regular one was better for SEO. Continue reading
The Best of Intentions…
Do you follow up with the people you meet? This is where it generally starts to break down—and where differing thoughts about proper follow-up etiquette shows up. I have heard it pointed out that if you are not following up on these leads, it begs the question “Why are you networking?” I know I have been on both ends of this. People I have met who I have told “Please Continue reading
When you think about any really well known company, the logo is more like the tip of an iceberg. The shapemarks and textmarks that make up well designed logos become subconsciously linked to the whole experience of the business it stands for. Supporting it are carefully chosen colors, specific fonts, the company values, how they treat Continue reading