Social Media 101: Why Is This Important, Anyway?

The majority of small business owners I speak with are struggling to incorporate social media into their marketing. The general attitude is one of overwhelm, saying that they can’t imagine how to fit it in. You might be able to relate to the solopreneur who told me that if I could explain to her why

it is so important, then she would give it a try. Here is my take on this.

Referrals have always been the best source of new business. My eye doctor runs a third generation practice and knows this. He proudly declares that “all of their business is through referrals and that they will never advertise online.” He is missing an important point. Social Media is the new face of referrals. “Word of mouth” now has the ability to spread farther and faster through online networks of friends. Likes, shares, tweets… the click of a button can bring your business to the attention of hundreds or more, an exponential increase over what a coffee meeting or lunch can do, and in a fraction of the time. This is free advertising that will be available online forever. —Can anything else you are doing beat this?

Once someone knows your business exists, you can go about the process of helping them to get to know, like and trust you. This is your recipe for creating a client or customer.

To your business success!

9 responses on “Social Media 101: Why Is This Important, Anyway?

  1. jordan esparza

    You actually make it seem so easy along with your presentation however I find this topic to be really one thing
    that I feel I might by no means understand. It seems too complex and very vast for me.

    I am looking forward for your subsequent submit, I’ll try to get
    the hold of it!

  2. lilian imlay

    Greetings! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

    1. Marsha Post author

      I am switching to the Fast Secure Contact Form plugin because it is responsive. It also has an optional built-in Captcha form. I hope this helps.

      1. Marsha Post author

        Update—the Fast Secure Contact Form plugin was sold to the wrong people and should now be avoided. The new owners added malicious code to the first update after they gained ownership. Contact Form 7 has ben around for a long time and has lots of extras. I would suggest this to be a safer choice.

  3. rafaeeni

    Hi this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

    1. Marsha Post author

      These days I believe that all blogging platforms provide WYSIWIG editors. Bloggers are never expected to know how to use code. Try a free account to get some experience.

  4. Sha Angiano

    Hello, Neat post. There is an issue together with your site in internet explorer, might check this out. IE nonetheless is the market chief and a big portion of other people will miss your writing because of this problem.

  5. more information

    I just like the valuable info you provide on your articles.
    I’ll bookmark your weblog and take a look at again here regularly.
    I am reasonably certain I’ll be told lots of new stuff
    proper right here! Best of luck for the following!

Leave a Reply

Your email address will not be published.