The majority of small business owners I speak with are struggling to incorporate social media into their marketing. The general attitude is one of overwhelm, saying that they can’t imagine how to fit it in. You might be able to relate to the solopreneur who told me that if I could explain to her why it is so important, then she would give it a try. Here is my take on this.
Referrals have always been the best source of new business. My eye doctor runs a third generation practice and knows this. He proudly declares that “all of their business is through referrals and that they will never advertise online.” He is missing an important point. Social Media is the new face of referrals. “Word of mouth” now has the ability to spread farther and faster through online networks of friends. Likes, shares, tweets… the click of a button can bring your business to the attention of hundreds or more, an exponential increase over what a coffee meeting or lunch can do, and in a fraction of the time. This is free advertising that will be available online forever. —Can anything else you are doing beat this?
Once someone knows your business exists, you can go about the process of helping them to get to know, like and trust you. This is your recipe for creating a client or customer.
To your business success!