In Appreciation of Clients

My business is at a point where I am appreciating how each client teaches me something new, or reminds me of something I had pushed to the back of my brain.

In the last few weeks two of my clients reminded me how important it is that we like what we do. After all, the point of having our own business is

to be doing something we enjoy and believe in. Otherwise, we are just creating another J.O.B.— with quite possible longer hours and fewer benefits.

Something that is important to keep in mind is the importance of maintaining flexibility. You may have it in your head that something should be done in a specific way. If this doesn’t work with that particular client’s processing style, holding firm could make for a rocky project. If, on the other hand, you adjust your approach to something more accessible to the client you have the opportunity to have the dual wins of thrilling the client and adding to your own offerings for the future.

Having clients we like, and where we can mutually enjoy the process of working together and learning from one another is a blessing. It is also a great way to receive validation that you are on the right track with your business.

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