Attracting More Flies With Honey…

Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that makes your viewer say “I want that” to get them past their resistance over taking the time to opt in.

This is commonly referred to as your “offer” and should be something quick and easy for you to fulfill, and not something that would be a financial hardship. This of course varies with the business, but some possible ideas include CD’s, a special report on a related topic, a free session, a discount on a product or service, an inexpensive solution to a pesky problem, or a ticket to an event—or perhaps free admission for a guest.

Thus a “win-win” solution—the offer makes your visitors happy because they get something cool for free, while you are rewarded by a growing list of prospects to nurture until they are ready to become clients and customers.

You can also have more than one offer. For example, when I wrote this my offer was for the Web Clarity tips series, but at some point I plan to offer a contest with a much juicier prize. Use your imagination and ask yourself what would be easy for you to give that your people would want to receive.

To your business success!

Social Networking and your Tribe

Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well obtenir viagra sans ordonnance. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.

Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more professional and more likely to prefer Linked In. What about Google+ or Pinterest? If they are up on the latest trends and conveniences they might be more likely to be on Twitter—unless your crowd refuses to get a SmartPhone.

The point is, especially if you are short on time and resources, rather than stressing about getting your business page up on Facebook because everyone else is doing it, first take a long look at whether that is where your people are. It is possible that local networking groups or specific industry-oriented forums might provide a more direct point of contact. Consider doing a survey of your current favorite clients. Wouldn’t it be great to have more just like them?

Start with one social networking site and get that one figured out so that you are comfortable with it as a part of your routine. Then pick a second one and work your way through your list of priorities one at a time. Remember that the objective is to interact with your tribe on a regular basis. If you are too busy to do this you should reconsider your strategy.

To your business success!

Who Do You Love to Work With? Who is your target market?

— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.

This may seem elementary, but it is surprising how common it is to find business owners who haven’t fully considered this. With websites viewers are often expected to jump through a series of hoops that may not work for them. An easy example is if a website has small grey type on a white background it would probably be a bad fit for a business targeting the elderly. Or if teens are your target market your website would be wasted on them if it were a webpage completely filled with paragraphs of text. There are many factors to consider, and it all starts with knowing your tribe!

A business coach I know suggests that in addition to demographics we ask questions like
⁃ What would be in the bottom of their purse?
⁃ What apps are on their SmartPhone?

Once you are clear about your target market you will find that your marketing is easier and more cost effective.

Now take a look at your website and ask yourself if it’s message and content is in tune with your target market and their needs.

To Your Business Success!

Lights! Camera! Action!

When visitors come to your site what do you want them to do? Do you simply want to present information or would you like them to be able to sign up for things? Or perhaps purchase something, leave comments, watch an instructional video…? Planning things like this in advance saves on costly changes later.

One of the most common mistakes that website owners make is to not place a clear “call to action” on their home page. Simply having contact information like your phone number and email present is not enough. A button instructing visitors to “Sign Up Here” or “Schedule an Appointment” helps to increase the likelihood of them taking the desired action. The bigger and bolder, the more likely it is that it will demand enough attention to get results. Sadly, this is a case where “ugly sells” is likely to be true.

Also take a look at where your call to action is placed on your site. It could be in a different location on your home page, but it should be on every page, and above the “fold” so that site visitors don’t have to scroll down to be able to see it.

To Your Business Success!

Perfect Customer Flow—The “Big Picture”

I had a big “ah ha” about this and realized I should share it. This is an example of something I’ve known about and used as the big “why” for some recommendations I make to clients—except I haven’t been sharing this particular “why” piece. This is all about marketing, a big “turn off” to some, but if you are in business to make money (!) then it is one of those realities that it helps to understand.

1. The process starts with attracting people to your site. This can be done with blog posts, reports, special offers—basically whatever “freebie” you can fulfill easily that is also desirable to your people.
2. The next step is to capture the contact information from site newcomers. This is where the opt-in form on your website comes in, with language inviting them to submit their information in exchange for the incentive you have offered.
3. At this point having an autoresponder starts to become very helpful. You can create a “nurture campaign” with automated, even personalized, follow-up messages. This helps with getting your people to “know, like and trust” you. We all prefer to do business with those we are familiar with. As with social media posts, it is possible to schedule these in advance.
4. As you develop new products or services, or perhaps a special offer or an event, you are now in a better position to convert people (“prospects”) into customers.
5. You then provide them with the purchased product or service and a positive customer experience.
6. From here on the nurture process continues, encouraging them to think of your business as the “go to” source for your niche. You can then come up with new ways to serve them.
7. The final step is to encourage testimonials and recommendations. The best customers are the ones who have been referred to you by someone they already know, like and trust. You benefit from their social endorsement. An option is to have a reward policy for the clients who provide you with new referrals. This can be in the form of a Starbucks card, a discount on services, really the possibilities are endless. It’s a way for you to say “thank you” and to make that client feel appreciated.

To your business success!

Autoresponders Are Your Friend

Have you ever signed up for something online and then immediately received a follow-up email? Welcome to the world of autoresponders. They enrich the user experience by making the web more interactive and, in the case of a small business, they help to reassure those who opt in for your products or services that there’s someone on the other end of that button they clicked alternative viagra avis.

Many online services offer autoresponders—Constant Contact, MailChimp and InfusionSoft are examples. The basic process is for someone to fill out a form on your website, offering something like a free CD, a teleseminar or a newsletter signup. After they click “submit” an email acknowledging them appears in their inbox. There is usually a short message thanking them for signing up, along with an explanation of what comes next—the shipment of a package, another confirmation email, the details of when a webinar will be held… But that’s just what the site visitor sees.

On the back end, the real beauty of a service with an autoresponder is that each person who fills out the form gets added to a database holding all of your contacts. This is also referred to as your list. This eliminates added steps like manually adding them to your Contact list in your email client because it is all done automatically, saving your time over and over again. Once their name is in your database it is possible to send other messages, or even initiate a bulk mailing, all with the objective of nurturing your contact list for the future. Pretty cool, huh?

To your business success!

A Link By Any Other Name… Shortlinks & SEO

One of my clients is a prolific blogger and often shares posts with groups she belongs to. She told me that when she does this she usually gives them the shortlink for her post to make the link easier to type out viagra naturel net. Having said this, she then asked me if a shortlink or regular one was better for SEO. I had never thought about it, so I did some research.

The verdict? The original link with your website name is better.

  • People know what they are clinking on—wouldn’t YOU rather know?
  • Your website brand gets more exposure. When you use a bit.ly or tinyurl link, you are essentially giving up the promotion of your own brand, instead promoting theirs. The search engines have no way of knowing where it is going either.
  • Another point of failure. Everyone knows that things on the web are constantly changing. When you click on a shortened link, the click leads through another trip to a server (tinyurl, bit.ly or ?) If something goes wrong, it’s “page not found” with no hint of where they might go to get the content.
  • If your link gets picked up by another site to share, you miss out on another opportunity for your brand and increase the risk of your content being linked with a site that has nothing to do with you.

Considering that there are ways to shorten your own links while retaining your branding, it sounds like there are very few arguments in favor of the shortlink. I have left out most of the more technical reasons for this, but they are detailed at

To your business success!

Do you attend networking events for your business?

The Best of Intentions…

Do you follow up with the people you meet? This is where it generally starts to break down—and where differing thoughts about proper follow-up etiquette shows up. I have heard it pointed out that if you are not following up on these leads, it begs the question “Why are you networking?” I know I have been on both ends of this. People I have met who I have told “Please contact me, I am interested” who never followed up on my interest, and feeling overwhelmed and not taking action on my end by contacting my own “business card people.”

One practice that is generally agreed to be bad form is to collect the card, add them to your list and start sending them unsolicited emails, etc. This is a recipe for being considered a spammer. The compromise to this that I have adopted for now is to add them to my list, then send them a single email inviting them to opt into either my blog, newsletter and/or schedule a strategy session. Even framing it as an invitation draws an occasional complaint, so this will probably change. If they don’t opt in, that’s the end of it. They may get a call from me, but no email unless it comes up later.

There is no single right way, but having a system that you stick to makes a big difference. Be organized and sort your cards according to priority—hot leads within 48 hours, low priority within three weeks, the rest, such as referral partners, somewhere in between. Remember that it’s not a time to pounce and essentially say “buy my stuff,” but rather an opportunity to build a relationship, getting to know them a bit better and see how you might be able to help each other.

Doing some research and/or personalizing your follow-up is always a good idea. Also, don’t forget “snail mail” as an option. A handwritten note can make a strong positive impression.

Not everyone is going to be interested. One source suggests no more than three attempts, perhaps using two different methods. Don’t be a stalker! If you are making calls be prepared to have a conversation! This sounds obvious, but I have heard of those who purposely make calls at off-hours so they can leave a voicemail and not interact.

Relationships are the foundation of business success.

To your business success!