An integral part of your site is the so-called Where-to-Buy or dealer locator page, which offers your customers some options on where they can find your products.
When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.
There are several problems with this approach. Websites are valuable tools, and your best return on investment is Continue reading
You hear a lot of buzz words when people talk about mobile. Responsive, mobile apps… there is a lot of confusion, and it is unfortunate that this leads to a lot of businesses ending up with something that won’t meet their needs.
One thing that all of these options have in common is Continue reading
What to do about your domain TLD (short for top level domain) suffix.
I am often asked what kind of domain to get, and if it is important to purchase all of the available options for your chosen domain name or URL. There is often the feeling that it is important to have a spread to Continue reading
You’re on Candid Camera! Why you? What makes your company stand out from the competition. How are you going to present this difference to site visitors who may not be familiar to you? They need to get the message that your company is the one to meet their needs. Part of this job is done through Continue reading
When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing Continue reading
When visitors come to your site what do you want them to do? Do you simply want to present information or would you like them to be able to sign up for things? Or perhaps purchase something, leave comments, watch an instructional video…? Planning things like this in advance saves on costly changes later.
One of the most common mistakes Continue reading
It used to be that finding a good name for your business was a fairly simple matter— Does it fit your business? Do you like the name? Is it different from the competition? Easy to remember?
Then websites, internet marketing and search engines came along and things get a bit more complicated. Meet the URL. Some basics to Continue reading
Who will be responsible for keeping the site updated? If you would like to maintain your own site and be able to make your own changes, are the time and technological resources available to support this?
One of the reasons WordPress sites have become popular is that the Administrative “back-end” to the website is a user-friendly dashboard. This means Continue reading
I wrote the title to this and then started making a list. It immediately became clear that they have a LOT in common. For starters, there are the parallels of their roles and functions—skyscraper/corporate site, office or shop/business site, house/personal blog or portfolio.
They both require planning. A building begins with Continue reading