— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.
This may seem elementary, but it is surprising how common it is Continue reading
As small business owners it only stands to reason that we want our business to be as perfect as possible. The logo and branding should all look professional and serve as an authentic representation of our products, services and our individual spin. All of the marketing—website, emails, Continue reading
The Web Clarity series is for you if you have or will have a small business or health practice and you are having trouble getting started or un-stuck with your website or online marketing.
Maybe you have tried doing it all yourself, or perhaps you decided to let your nephew or brother-in-law take care of it for you. How has that worked out? Continue reading
…and so it is that many months later I return to the blog, totally guilty of not practicing what I preach! Since the last post I have learned so many things about running a business that they never tell you. A business coach quote worth repeating: “Starting a business is like going for an advanced degree in self improvement.” Amen. Continue reading
Greetings and thank you for stopping by. This marks the formal soft launch of my new business. This website will undoubtedly change as time allows and the business grows. As any new business owner knows, the ‘to do’ list for a start-up is long, and it all wants to be done at once. My challenge is Continue reading