One of the reasons I offer business coaching as part of my services is that I have observed a lot of small business owners are missing some of the basics. In addition, when new developments like social media are added to the mix, it is easy to lose sight of those basics even when Continue reading
Category Archives: Marketing
Why Twitter?
When you think about Twitter, do you throw up your hands in overwhelm? Most business owners I speak with tend to echo this, saying that they just don’t understand it, discounting it as fluff. I felt the same way until I attended a presentation by Laura Fitton ‘@pistachio’ at Webvisions in Portland, Oregon in 2012. Her “Whither Twitter” talk Continue reading
Social Media 101: Why Is This Important, Anyway?
The majority of small business owners I speak with are struggling to incorporate social media into their marketing. The general attitude is one of overwhelm, saying that they can’t imagine how to fit it in. You might be able to relate to the solopreneur who told me that if I could explain to her why Continue reading
Networking and Your Business
The other night one of the networking groups I attend turned out to be unusually intimate and we had an opportunity to have a very good discussion about networking groups, how they differ, and networking in general.
Networking is considered to be one of the most essential ways to generate new business. In spite of this I often hear people say they don’t like to Continue reading
Where did your Google Places page go?
(and why Local = Social now)
If you have a business with a local consumer base you are probably already concerned with local search—and if you’re not, then you should be! Up until the last few months Google Places business pages were one of the “must haves” for local search. Then Google started to quietly Continue reading