Category Archives: Marketing

Grand Opening!!!

This is late in coming and past time for me to introduce Tractor Cats to the world. (Attention cat lovers, the farming community and puzzlers!)

To see how this all began, please watch this mini-YouTube video: Meet Zorro

like & share it, hopefully subscribe to the channel, then

visit the Tractor Cats website!

https://tractorcats.com and take a look around. (there are some great puzzles, t-shirts, mugs & more…!) The plan is for it to grow, and any help I can get with launching it will be greatly appreciated.

Have a Great Day!

Know, Like and Trust

July 29, 2014

Marsha

Marketing No Comments

That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.

It is human nature to prefer to do business with those Continue reading →

Mobile Apps and Websites—Two Different Birds!

July 1, 2014

Marsha

Marketing 1 Comment

When the names are used interchangeably, there is bound to be confusion. They can look the same, but under the skin they are very different. The majority of small businesses don’t need an app, but should consider a mobile-friendly website to be an essential.

⁃ Apps can’t be seen by search engines, although some Continue reading →

Attracting More Flies With Honey…

May 27, 2014

Marsha

Marketing No Comments

Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that Continue reading →

Social Networking and your Tribe

May 20, 2014

Marsha

Marketing No Comments

Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.

Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more Continue reading →

You & Your Business Brand

April 29, 2014

Marsha

Marketing No Comments

What makes you think about a business and how you think about it more completely, reading it’s name or seeing it’s logo? People are very visual creatures, and pictures speak louder than words. Thus, the more memorable and authentically Your Business it is, the more likely the logo is to be effective and supportive of getting your business Continue reading →

A Link By Any Other Name… Shortlinks & SEO

April 8, 2014

Marsha

Marketing 4 Comments

One of my clients is a prolific blogger and often shares posts with groups she belongs to. She told me that when she does this she usually gives them the shortlink for her post to make the link easier to type out. Having said this, she then asked me if a shortlink or regular one was better for SEO. Continue reading →

Do you attend networking events for your business?

April 1, 2014

Marsha

Marketing No Comments

The Best of Intentions…

Do you follow up with the people you meet? This is where it generally starts to break down—and where differing thoughts about proper follow-up etiquette shows up. I have heard it pointed out that if you are not following up on these leads, it begs the question “Why are you networking?” I know I have been on both ends of this. People I have met who I have told “Please Continue reading →