When new visitors come to your website you have 3-5 seconds to convince them to stay. This doesn’t sound like much time, but if your website and content are well designed and engaging it’s more than enough. This is where knowing your target people really well comes into play. Attractive colors, appropriate images and attention grabbing headers are the first step—but what does your header say?— and is the rest of the content written in a way that makes your new visitor want to “turn the page?”
A technique that can be successful with businesses that rely on relationships is to employ storytelling. This is particularly true of service-based businesses. What pain are they trying to solve? What do you have in common? Why are you in this business? Why and how can you help them? And what does opting in with you look and feel like?
If you can capture their interest in those first few seconds long enough to begin to read, there are those who will read a well-crafted website through to the end of the story. Those that stay with it to the end are highly likely to become your clients if your website has done it’s job of assisting with getting them to know, like and trust you.
To your business success!
Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well obtenir viagra sans ordonnance. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.
Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more professional and more likely to prefer Linked In. What about Google+ or Pinterest? If they are up on the latest trends and conveniences they might be more likely to be on Twitter—unless your crowd refuses to get a SmartPhone.
The point is, especially if you are short on time and resources, rather than stressing about getting your business page up on Facebook because everyone else is doing it, first take a long look at whether that is where your people are. It is possible that local networking groups or specific industry-oriented forums might provide a more direct point of contact. Consider doing a survey of your current favorite clients. Wouldn’t it be great to have more just like them?
Start with one social networking site and get that one figured out so that you are comfortable with it as a part of your routine. Then pick a second one and work your way through your list of priorities one at a time. Remember that the objective is to interact with your tribe on a regular basis. If you are too busy to do this you should reconsider your strategy.
To your business success!
— and is there more than one? What are their demographics, behavior, needs? The better you are able to think like they think and walk in their shoes, the more successful you will be at attracting and serving them. Your content needs to be tailored to speak to them.
This may seem elementary, but it is surprising how common it is to find business owners who haven’t fully considered this. With websites viewers are often expected to jump through a series of hoops that may not work for them. An easy example is if a website has small grey type on a white background it would probably be a bad fit for a business targeting the elderly. Or if teens are your target market your website would be wasted on them if it were a webpage completely filled with paragraphs of text. There are many factors to consider, and it all starts with knowing your tribe!
A business coach I know suggests that in addition to demographics we ask questions like
⁃ What would be in the bottom of their purse?
⁃ What apps are on their SmartPhone?
Once you are clear about your target market you will find that your marketing is easier and more cost effective.
Now take a look at your website and ask yourself if it’s message and content is in tune with your target market and their needs.
To Your Business Success!