That becomes a familiar mantra when you are networking for your business, especially if your business is service-based. When people are thinking about how to spend their money the actual decision making is often very emotional, in spite of any time spent doing research.
It is human nature to prefer to do business with those Continue reading
When you go to a website and are greeted by a page with the sole purpose of making an offer of some sort, that is what is called a squeeze page. There are two types— “hard” and “soft.” With a hard squeeze page the only way past it is to give your information. These are generally reserved Continue reading
When the names are used interchangeably, there is bound to be confusion. They can look the same, but under the skin they are very different. The majority of small businesses don’t need an app, but should consider a mobile-friendly website to be an essential.
⁃ Apps can’t be seen by search engines, although some Continue reading
Are you offering visitors something to encourage them to opt-in for your services, mailing list, or…? Giving site visitors some incentive to return and/or view you as a trustworthy expert is an important factor in converting them into clients. With busy schedules and the overcrowded inboxes of today, there really needs to be something that Continue reading
Where does your tribe socialize? Every business is concerned with their target market and getting to know them really well. This knowledge makes it easier to focus marketing dollars, as well as in making decisions about what products and services to offer.
Enter social networking. Is your tribe hanging out on Facebook? Perhaps they are more Continue reading
What makes you think about a business and how you think about it more completely, reading it’s name or seeing it’s logo? People are very visual creatures, and pictures speak louder than words. Thus, the more memorable and authentically Your Business it is, the more likely the logo is to be effective and supportive of getting your business Continue reading
One of my clients is a prolific blogger and often shares posts with groups she belongs to. She told me that when she does this she usually gives them the shortlink for her post to make the link easier to type out. Having said this, she then asked me if a shortlink or regular one was better for SEO. Continue reading
The Best of Intentions…
Do you follow up with the people you meet? This is where it generally starts to break down—and where differing thoughts about proper follow-up etiquette shows up. I have heard it pointed out that if you are not following up on these leads, it begs the question “Why are you networking?” I know I have been on both ends of this. People I have met who I have told “Please Continue reading
When you think about any really well known company, the logo is more like the tip of an iceberg. The shapemarks and textmarks that make up well designed logos become subconsciously linked to the whole experience of the business it stands for. Supporting it are carefully chosen colors, specific fonts, the company values, how they treat Continue reading
One of the reasons I offer business coaching as part of my services is that I have observed a lot of small business owners are missing some of the basics. In addition, when new developments like social media are added to the mix, it is easy to lose sight of those basics even when Continue reading