The other day my search for a better contact form for mobile websites led me to one that is an object lesson in how one person’s ideal solution can be another’s overwhelm. What started out to be a simple contact form turned out to have a ‘laundry list’ of added features: along with the more standard option of hooking into an autoresponder, it can
- initiate a video conference call between you and the sender,
- record the call,
- hook into your online schedule and synchronize with your desktop calendar allowing visitors to set appointments,
- collect payments—
- and those are just the highlights.
Does this add up to feature bloat or perfection?
Beauty is in the eye of the beholder, and understanding your own needs is where we all need to start.
Consider what parts of your business and life are tolerations and stuck spots. Do you end up playing tag with your clients a lot just to set appointments? Are you trying to find a way to migrate from a paper planner to a digital one—or keeping both and having things drop through the cracks? Is your personal email getting cluttered with clients and business messages?
Spotting the trouble spots is the first step to being open to the discovery that there are solutions to be had. Changes don’t have to be scary or bad—sometimes they can be sanity savers.
To your business success!