What makes you think about a business and how you think about it more completely, reading it’s name or seeing it’s logo? People are very visual creatures, and pictures speak louder than words. Thus, the more memorable and authentically Your Business it is, the more likely the logo is to be effective and supportive of getting your business Continue reading
Tag Archives: brand
What’s in a Logo? It’s all about the brand
When you think about any really well known company, the logo is more like the tip of an iceberg. The shapemarks and textmarks that make up well designed logos become subconsciously linked to the whole experience of the business it stands for. Supporting it are carefully chosen colors, specific fonts, the company values, how they treat Continue reading