When you go to a website and are greeted by a page with the sole purpose of making an offer of some sort, that is what is called a squeeze page. There are two types— “hard” and “soft.” With a hard squeeze page the only way past it is to give your information. These are generally reserved Continue reading
Tag Archives: automation
Autoresponders Are Your Friend
Have you ever signed up for something online and then immediately received a follow-up email? Welcome to the world of autoresponders. They enrich the user experience by making the web more interactive and, in the case of a small business, they help to reassure those who opt in for your products or services that there’s someone Continue reading