Tag Archives: SEO

Your Website “To-Do” List

When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.

There are several problems with this approach. Websites are valuable tools, and your best return on investment is to refresh the content from time to time. It used to be that search engine optimization (SEO) which attracts search engines revolved around things called “meta tags” where keywords were stuffed into the code for your web page and many people called it good. Keywords are still a factor, but they have become a much more interactive process. Search engines now look for what is referred to as “fresh content.” This could be a new blog post or any other changes to the content of the website. This applies to website visitors as well, and is of greater concern. Unless your website has a useful tool or a terrific set of resources, why should they come back if nothing ever changes? Search engines and visitors have a lot in common in this respect.

Another reason to check back in with your website is security—someone is less likely to hack or shanghai a website that gets regular attention. This is true of all sorts of websites, but particularly so for WordPress.

The thing about WordPress is that it is constantly being updated with improvements—new features, improved security—all of which affects the themes and plugins created to work within it. If you allow your website to go unattended for long periods of time you run the risk of it needing serious repairs rather than simple preventative maintenance. If you are not prepared to do this yourself, this is something to keep in mind when you are asked if you want someone else to maintain your website for you…

To your business success!

A Link By Any Other Name… Shortlinks & SEO

One of my clients is a prolific blogger and often shares posts with groups she belongs to. She told me that when she does this she usually gives them the shortlink for her post to make the link easier to type out. Having said this, she then asked me if a shortlink or regular one was better for SEO. I had never thought about it, so I did some research.

The verdict? The original link with your website name is better.

  • People know what they are clinking on—wouldn’t YOU rather know?
  • Your website brand gets more exposure. When you use a bit.ly or tinyurl link, you are essentially giving up the promotion of your own brand, instead promoting theirs. The search engines have no way of knowing where it is going either.
  • Another point of failure. Everyone knows that things on the web are constantly changing. When you click on a shortened link, the click leads through another trip to a server (tinyurl, bit.ly or ?) If something goes wrong, it’s “page not found” with no hint of where they might go to get the content.
  • If your link gets picked up by another site to share, you miss out on another opportunity for your brand and increase the risk of your content being linked with a site that has nothing to do with you.

Considering that there are ways to shorten your own links while retaining your branding, it sounds like there are very few arguments in favor of the shortlink. I have left out most of the more technical reasons for this, but they are detailed at

To your business success!