Tag Archives: fresh content

Your Website “To-Do” List

When you get your website you can just check it off of the list and forget about it—right? …umm, not so much. This sort of thinking fits in the same box as “Build it and they will come” regarding web traffic.

There are several problems with this approach. Websites are valuable tools, and your best return on investment is to refresh the content from time to time. It used to be that search engine optimization (SEO) which attracts search engines revolved around things called “meta tags” where keywords were stuffed into the code for your web page and many people called it good. Keywords are still a factor, but they have become a much more interactive process. Search engines now look for what is referred to as “fresh content.” This could be a new blog post or any other changes to the content of the website. This applies to website visitors as well, and is of greater concern. Unless your website has a useful tool or a terrific set of resources, why should they come back if nothing ever changes? Search engines and visitors have a lot in common in this respect.

Another reason to check back in with your website is security—someone is less likely to hack or shanghai a website that gets regular attention original viagra. This is true of all sorts of websites, but particularly so for WordPress.

The thing about WordPress is that it is constantly being updated with improvements—new features, improved security—all of which affects the themes and plugins created to work within it. If you allow your website to go unattended for long periods of time you run the risk of it needing serious repairs rather than simple preventative maintenance. If you are not prepared to do this yourself, this is something to keep in mind when you are asked if you want someone else to maintain your website for you…

To your business success!

Don’t Be Held Hostage by Your Website!

Who will be responsible for keeping the site updated? If you would like to maintain your own site and be able to make your own changes, are the time and technological resources available to support this?

One of the reasons WordPress sites have become popular is that the Administrative “back-end” to the website is a user-friendly dashboard. This means no more waiting for months until your designer/developer has the time—or you have the money—to make a few tweaks to that time sensitive announcement.

Also, if you have decided to include a blog have you allotted time for writing posts and maintaining it? For a blog to be effective it really needs to be updated at least monthly, better still every one to two weeks. This is what is referred to as “fresh content” and the search engines like Google are never happier than when they find fresh content to reward with improved search rankings. But if you hate to write, this might also be a good time to consider whether you’d like someone else to write it for you, be it an intern, paid staff or an outsider.

If you consider yourself to be a closet luddite, would paying someone to maintain your website be a better investment? Seriously, do-it-yourself-er or not, if you don’t understand techie things and would prefer to be out conducting business, these are all questions to be realistic about when providing the answers. Half of my clients are small business owners who have tried the “do it yourself” route and said “enough.” They came to me saying that they were spending so much time struggling to learn that they were neglecting the business it was intended to support. Your website should be the star of your web marketing team—not a time suck that you learn to dread!

To your business success!